Marketing Director

Since 1851, MassMutual's commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We're people helping people.
A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.
Together, we're stronger.
Understand complex needs from the business and from the market. In addition, must be able to distill and translate business opportunities and strategic imperatives into clear, actionable, consumer-oriented plans.
Oversee research and insight-gathering initiatives to identify and fuel marketing-led imperatives across new offer development/launch cycle (targeting, validation, concept testing, marketing communications, etc.)
Establish marketing strategies and design/execute against effective tactical plans and programs that empower consumers/employees to make decisions about AND ACT upon their retirement, protection or other financial needs.
Effectively lead, engage and communicate with key business partners to align priorities and influence business areas. Present and message actionable and relevant information around marketing plans and deliverables to senior leadership as needed.
Develop and lead a number of major financial wellness consumer Marketing initiatives across a number of markets and audiences. Measure effectiveness of efforts and adjust accordingly.
Help inform and support B2B (financial professional and employer) extensions of financial wellness marketing efforts as needed.
10+ years of experience in consumer marketing. Financial services, retirement or benefits experience is not required, but a plus.
Demonstrated success in standing up and launching new products or solutions ? ie, experience overseeing and executing go-to-market strategy and execution
Excellent communication (both oral and written) skills
Proven effectiveness in fast-paced, demanding, client-driven environment
Works well under pressure and is committed to meeting deadlines
Strong time management skills
Knows how to manage internal and external communications vendors
Detail-focused and solution-oriented
College degree required, MBA preferred
Ranked No. 93 in the annual FORTUNE ? 500 Ranking (FORTUNE ? Magazine, June 2018) and recognized as a World's Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It's more than our company structure ? it's our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.
Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy.
Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies.
Value People: We respect and learn from each other's diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential.
Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand.
Achieve Results: We focus on winning by exceeding expectations and getting better ? everyone, every day.
For more information, visit www.massmutual.com or find us on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest.
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

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